TruGoods · SEO · GEO · AEO
SEO and GEO services for small businesses.
TruGoods helps design studios, engineering firms and technical consultancies improve how customers find, understand and contact them through Google and AI search. Kai leads the work from the San Francisco Bay Area, starting with one service, one market and a measurable customer journey.
Key Takeaway (TL;DR)
Traditional SEO gets your business indexed on search engine pages. Generative Engine Optimization (GEO) ensures AI models verify and cite your expertise in synthesized answers. Agent Action readiness prepares your site so autonomous assistants can navigate your services and help qualified clients take action.
What you get
A scoped assessment, hands-on website improvements and a repeatable measurement plan. We connect technical SEO, generative engine optimization and agent-friendly inquiry flows in one engagement.
SEO, GEO, AEO: what changes for your business?
- SEO · Search engine optimization
- Help search engines find, index and understand useful service pages. We review page structure, internal links, speed, language versions and the questions people ask before choosing a provider.
- GEO · Generative engine optimization
- Make your expertise easier to verify in AI-assisted research: clear service facts, firsthand project evidence, useful comparisons and consistent business information. We check mentions and citations separately.
- AEO · Answer engine optimization
- AEO usually means answering customer questions clearly in search and AI experiences. Agent Action is the next step: helping an assistant navigate your services and prepare an inquiry, with final approval left to the customer.
TruGoods 4-Tier Agent Readiness Matrix
How prepared is your website for autonomous AI assistants and generative search engines? We evaluate and advance websites across four clear levels of machine readiness.
Opaque & Blocked
Client-side SPA rendering, strict bot blocks, or bloated scripts prevent AI crawlers from accessing core service facts.
JavaScript-only rendering · Missing robots.txt allowances · No structured Schema · Latency > 1.5s
Semantic Clean
Fast static HTML with semantic markup and basic Schema.org metadata allows search engines and LLMs to index text without errors.
Pre-rendered static HTML · Fast TTFB (< 200ms) · Valid Organization & Person schema · Clear headings hierarchy
Citation Preferential
Optimized with llms.txt protocols, knowledge graph triples, firsthand empirical evidence, and clear comparison tables to earn high AI citation share.
High information-gain content · llms.txt & llms-full.txt machine entry points · Deep knowsAbout entities · Multi-source cross-verification
Autonomous Action
Structured machine APIs, form intent discovery, and WebMCP compatibility enable autonomous AI agents to inspect services and prepare qualified client inquiries.
Structured /api/services catalog · Autonomous intake endpoint discovery · Pre-validation protocol · Human-in-the-loop inquiry handoff
Comparison: Traditional SEO vs. GEO vs. Agent Action
| Dimension | Traditional SEO | GEO (Generative Engine Optimization) | Agent Action Readiness |
|---|---|---|---|
| Target Consumers | Search engine indexing bots (Googlebot, Bingbot) | LLM synthesis & RAG engines (GPTBot, ClaudeBot, Perplexity) | Autonomous task agents (ChatGPT dots, Muse, OpenClaw) |
| Optimization Core | Keywords, backlinks, meta tags, and site speed | High information-gain proof, Schema graph triples, llms.txt | Structured machine APIs, form intent discovery, WebMCP |
| Business Conversion | User clicks link from search engine results page | AI synthesizes direct recommendation citing your brand | Agent pre-fills scoped inquiry on client's direct approval |
An engagement built around your next customer
01 / Diagnose
Agree on priority services, location, customer questions and target platforms. Inspect crawlability, current pages and available search data; document a baseline before editing.
02 / Implement
Repair technical barriers, clarify service pages, strengthen evidence and create useful paths between related content. Match structured data to visible facts. Improve inquiry forms and test the agreed agent tasks.
03 / Measure
Repeat the same searches and questions, recording date, location, platform and source links. Track rankings, AI mentions, citations and qualified inquiries separately. Traffic alone does not prove new business.
For example: a local design studio
A homeowner choosing an ADU designer needs to understand the service area, scope and relevant projects. We bring those facts into clear service pages and case studies, making them easier for customers and AI to understand and the next inquiry easier to start.
See the design studio caseIs this the right fit?
The strongest starting point is an established service business with real expertise, completed projects and capacity for more work. Design, engineering and technical consulting are our initial focus. A Bay Area base supports local context; the actual market and languages are agreed for each engagement.
What does SEO and GEO consulting cost?
Pricing is transparent and scoped to your current website architecture, priority services, target languages, and implementation depth. Before work begins, you will receive a detailed proposal with clear priorities, milestones, and fixed pricing—with initial implementation and optional ongoing support clearly separated.
What to bring to the first conversation
Your website, main service, customer location, useful project examples and current source of inquiries. If available, bring search performance reports. Do not send passwords; account access is arranged separately only when needed.